As it turns out there are a whole lot of dogs that don't want to go to sleep at night and there's a whole lot of pet parents who would really like to get some sleep and wanted an organic solution (Though one very-tired customer did suggest using duct tape -we think he was kidding). Chamomile affects dogs just like it does people; it is a natural calming agent. So a product was born and then a company and then some more well-rested dogs and their well-rested people. And then more helpful bedtime stuff and more well-rested customers? well, you get the idea.